Real Life imitating Reel life or the other way round…

This is one of those egg-came-first-or-the-hen kinda question, which has been the discussion of umpteen number of chat shows and kitty parties. While there is no denying the fact that cinema takes inspiration from real life incidents, people follow their favorite star in every conceivable way.. what with people jumping of skyscrapers after seeing their desi superman.. aka Krishh flexing his muscles and doing the same.

But one startling episode which wins the case for the latter, is the recent pesticide incident in the colas. For a guy like me who has seen CORPORATE you can’t but sneer the events unfolding before your eyes. IT IS A BLODDY RERUN!! For those who have not seen the film, don’t despair, u are seeing the same thing (or almost the same thing. If you want to see sultry siren Bips sporting a high flying corporate b*tch look you’ll have to pay the 100 bucks, my dear friend) albeit in this case, u have THE most revered brands in this whole wide “concrete” world.. the daily supplement of every belly-popping couch potato.. PEPSI & COKE.

The question is whether the politicians saw the film first and order the probe or the quality officials saw the movie and intimated the politicians!!!

What is disheartening though, is the fact that the so called brand ambassadors of these products instead of condemning the drinks or at least sitting quietly and watching this from the sidelines, are coming out in open support of these blood sucking conglomerates! This I feel is very unethical on their behalf. India is a nation of heroes. Unlike the west, Indians Idols are demi gods. Be it cricket or cinema, People go to lengths imitating his/her favorite star’s walk, talk, the clothes they were, the parties they attend blah blah blah. This being the case the BA s could have exercised a bit of caution before going public.

The cruel fact, though is that, Bad habits die hard! Within no time, the cola companies will get back to their old ways… churning out ads which promise a life filled with joy and happiness when one drinks their cola!! And we on our part being silent victims to the age of consumerism will get back to our same old habit of gulping these poisons… UNLESS an effort is made not just by the government .. but by us, the youth in boycotting these pesticides. Let us get back to coconut which not only is a good drink.. health wise but also will feed the Indian farmer instead of filling the MNC coffers.

Nahi tou.. Piyo Sar Utake…. Maro Sar Jukaake!!